About
We are a security orchestration, automation and response (SOAR) platform that empowers security teams to automate repetitive tasks and focus on real threats.
The platform enables security analysts to connect their entire security stack and automate workflows across their tools.
Founded in 2018, is trusted by leading organizations worldwide. We are backed by Lightspeed, Accel, Index Ventures and SVCI and have offices in Dublin, Ireland and Boston, USA. Our mission is to enable every organization to automate their security.
We are looking for a talented and experienced Demand Generation Manager to join our growing marketing team. This is a critical role responsible for developing and executing integrated demand generation campaigns to drive pipeline and revenue growth. You will be responsible for creating and optimizing multi-channel campaigns, managing our marketing automation platform, and analyzing campaign performance to identify areas for improvement. This role requires a blend of strategic thinking, hands-on execution, and a deep understanding of demand generation best practices.
What you’ll be doing:
- Develop and execute comprehensive demand generation strategies and campaigns to drive pipeline and revenue growth, aligned with business objectives.
- Manage and optimize multi-channel campaigns, including email marketing, webinars, content syndication, paid media, and events.
- Build and maintain lead nurturing programs to move prospects through the sales funnel.
- Collaborate closely with sales and product teams to ensure alignment of marketing and sales efforts.
- Manage our marketing automation platform (HubSpot) and CRM (Salesforce) to optimize lead flow and data accuracy.
- Track, analyze, and report on campaign performance, providing insights and recommendations for optimization.
- Manage the demand generation budget and ensure efficient allocation of resources.
- Stay up-to-date with industry trends and best practices in demand generation.
What you’ll bring with you:
- 5+ years of experience in demand generation for a B2B SaaS company, preferably in the security or IT space.
- Proven track record of developing and executing successful demand generation campaigns that drive pipeline and revenue growth.
- Strong understanding of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
- Experience with various demand generation channels, including email, webinars, content syndication, paid media, and events.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Exceptional communication and collaboration skills.
- Self-starter with a proactive and results-oriented mindset.
- Bachelor’s degree in Marketing, Business, or a related field.
Why join ?
You will be a core part of an international and diverse team of talented and inspiring individuals.
Your work will have a real impact on our product, customers, and business goals.
We provide a competitive salary, equity options, and a comprehensive benefits package.
We value work-life balance and offer flexible working arrangements.
We encourage continuous learning and provide opportunities for professional development.
We are a remote-first company with a strong culture of collaboration and support.
