About the Job:
As our first Content Marketing Manager, you’ll join a fast-growing, dynamic startup and be responsible for crafting and executing our content strategy. You will develop a deep understanding of our product, our customers, and the security orchestration and automation space to produce compelling content that drives demand and thought leadership.
If you’re a strategic thinker with a passion for creating impactful content and a desire to make a significant impact in a rapidly growing company, we want to hear from you!
What you’ll be doing (Responsibilities):
- Define and execute a content marketing strategy that aligns with marketing and business objectives.
- Produce high-quality, engaging content across various formats (blog posts, whitepapers, case studies, website copy, emails, social media, presentations, etc.)
- Collaborate with product, sales, and engineering teams to identify content opportunities and ensure technical accuracy.
- Manage the content calendar, ensuring timely delivery and consistent brand messaging.
- Conduct keyword research and optimize content for SEO to improve organic search rankings.
- Analyze content performance using relevant metrics (traffic, engagement, conversions) and make data-driven decisions to optimize future content.
- Stay up-to-date with industry trends and competitor activities to identify new content opportunities and maintain a competitive edge.
- Manage freelance writers, agencies, and other content creators as needed.
What you’ll bring (Requirements):
- 5+ years of experience in content marketing, preferably in a B2B SaaS environment.
- Proven track record of developing and executing successful content strategies that drive measurable results.
- Exceptional writing, editing, and communication skills with a keen eye for detail and grammar.
- Strong understanding of SEO principles and best practices.
- Experience with content management systems (CMS), marketing automation platforms, and analytics tools.
- Ability to work independently and collaboratively in a fast-paced, dynamic startup environment.
- A passion for storytelling and translating complex technical concepts into clear, concise, and compelling content.
- Bonus: Experience in the cybersecurity space.
Benefits
At Tines, we believe people are our greatest asset. So we’ve built a world-class team and a world-class culture to ensure you can do your very best work. Some of our benefits include:
- A compensation and equity package that is above market rate
- 25 business days of annual leave
- Unlimited sick leave
- Access to a learning and development budget
- Health, dental, and vision insurance
- Parental leave
- Home office stipend
- Internet and phone stipends
- A no-laptop policy (we’ll provide you with a MacBook Pro, monitors, and accessories)
- Opportunities for career advancement
- A best-in-class product that we’re constantly improving and evolving
- A chance to work with some of the best people in the industry
- The satisfaction of knowing that your work is making a real difference in the lives of our customers
