Our client is seeking an experienced Senior Global Product Marketing Manager with a strong background in multi-category retail and/or consumer electronics software to join their global team. This is a crucial role for their Product Marketing team, reporting to the Senior Director of Product Marketing. In this role, you will be instrumental in bridging product development and market success, driving global go-to-market strategies, and ensuring our solutions resonate deeply with target audiences across various retail segments.
Responsibilities:
- Define and execute global go-to-market (GTM) strategies for products across various retail segments.
- Develop compelling messaging, positioning, and value propositions for target markets.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with product management, sales, and marketing teams to ensure product alignment and effective launches.
- Create sales enablement tools, collateral, and presentations to support sales teams.
- Drive product adoption and usage through strategic marketing initiatives.
- Monitor and analyze product performance, providing insights and recommendations for optimization.
- Act as a subject matter expert for product solutions, supporting internal and external stakeholders.
- Contribute to demand generation activities and campaigns.
- Manage cross-functional projects, ensuring timely delivery and successful outcomes.
Prerequisites:
- Experience:
- 7+ years of product marketing experience, preferably in B2B SaaS for multi-category retail or consumer electronics.
- Experience working with large enterprise accounts and global teams.
- Demonstrated success in defining and executing GTM strategies.
- Proven ability to translate complex technical concepts into clear, concise marketing messages.
- Strong analytical skills to interpret market data and product performance.
- Skills:
- Excellent written and verbal communication skills.
- Strategic thinking and problem-solving abilities.
- Strong interpersonal skills for cross-functional collaboration.
- Proficiency in marketing automation and CRM tools (e.g., Salesforce, Marketo).
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of the retail and consumer electronics industry, including market dynamics and customer needs.
- Education:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
- Other:
- Fluent in English. Additional languages a plus.
- Willingness to travel internationally occasionally.
