CALSTART is a national non-profit consortium working with business, fleets, and government to innovate solutions for a clean transportation future. With more than 300 member companies, fleets, and agencies, CALSTART is a growing national organization with offices in New York, Michigan, Colorado, and California. We are a fast-paced, high-impact organization.
We are seeking a highly organized and motivated Marketing Manager to lead the development and execution of marketing strategies for CALSTART’s impactful initiatives. The ideal candidate will have a passion for clean transportation and a proven track record of driving successful marketing campaigns.
This is a full-time, remote position.
Responsibilities:
- Develop and execute comprehensive marketing strategies and campaigns to promote CALSTART’s programs, projects, and thought leadership.
- Manage a calendar of marketing activities, ensuring timely execution of initiatives across various channels.
- Collaborate with program teams to understand their objectives and translate them into compelling marketing messages and materials.
- Oversee the creation of engaging content, including website copy, blog posts, social media updates, press releases, newsletters, and presentations.
- Manage CALSTART’s digital presence, including website content updates, SEO optimization, and social media engagement.
- Plan and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Coordinate with external agencies, vendors, and partners as needed for marketing initiatives.
- Track and analyze marketing campaign performance, providing regular reports and insights to stakeholders.
- Stay up-to-date with industry trends and best practices in marketing and clean transportation.
- Support CALSTART’s overall communications strategy and brand guidelines.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing, preferably in the non-profit, clean transportation, or environmental sectors.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation platforms (e.g., Mailchimp, HubSpot) and CRM systems (e.g., Salesforce).
- Experience with content management systems (e.g., WordPress).
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinker with a data-driven approach to marketing.
- Passion for clean transportation and environmental sustainability.
- Ability to work independently and collaboratively in a remote team environment.
Salary and Benefits:
Competitive annual salary of C$115,000 to C$131,000, commensurate with experience and qualifications. CALSTART also offers a comprehensive benefits package, including health, dental, and vision insurance, a 403(b) retirement plan, paid time off, and professional development opportunities.
To Apply:
Please submit your resume and cover letter outlining your relevant experience and why you are passionate about clean transportation to [email protected] In your cover letter, please highlight your experience in developing and executing successful marketing strategies and campaigns, as well as your familiarity with digital marketing channels and tools. We look forward to hearing from you!
