About World Vision Canada
World Vision Canada is a Christian relief, development, and advocacy organization dedicated to working with children, families, and communities to overcome poverty and injustice. Inspired by our Christian values, we are dedicated to working with the world’s most vulnerable people regardless of religion, race, ethnicity, or gender.
What you’ll be doing:
- Drive the brand strategy and brand positioning for Canada, aligned with global strategy and local market needs.
- Lead the strategic brand planning process by leveraging market research, competitor analysis, and audience insights to inform brand campaigns.
- Maintain and evolve the visual and verbal brand identity, ensuring consistency across all channels and touchpoints.
- Develop and implement brand guidelines and assets, providing guidance and training to internal teams and external partners.
- Collaborate with marketing, communications, and fundraising teams to integrate brand strategy into all initiatives.
- Monitor and analyze brand performance metrics, tracking brand awareness, perception, and equity.
- Stay abreast of industry trends, emerging technologies, and best practices in brand management.
- Manage external agencies and vendors, ensuring quality deliverables and adherence to brand standards.
- Develop and manage the brand budget, optimizing resource allocation for maximum impact.
- Champion the brand internally, fostering a strong brand culture and ensuring all employees embody the brand values.
What we’re looking for:
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
- 10+ years of experience in brand management, marketing, or a related field, with a proven track record of developing and executing successful brand strategies.
- Deep understanding of brand principles, brand architecture, and brand valuation methodologies.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
- Demonstrated experience in managing complex projects, budgets, and external agencies.
- Proficiency in market research, brand tracking, and analytics tools.
- Experience working in a non-profit or international development organization is an asset.
- Deep understanding of the Canadian cultural landscape and market dynamics.
- Proven track record of driving brand growth and fostering brand loyalty.
- Passionate about World Vision’s mission and values.
Why should you work with us?
Beyond our mission and the amazing work you will do, we offer competitive pay, medical and dental benefits, group RRSP, sick days, paid holidays, and paid vacation.
Our Core Values
We are Christian, we are committed to the poor, we value people, we are stewards, we are partners, and we are responsive.
Benefits of working with World Vision Canada
- Comprehensive benefits package (medical, dental, vision, life insurance)
- Group RRSP with employer matching contributions
- Generous paid time off (vacation, sick days, personal days, and statutory holidays)
- Professional development opportunities and tuition reimbursement
- Employee assistance program and mental health resources
- Flexible work arrangements (hybrid/remote options)
- Positive and supportive work environment
- Meaningful work that makes a difference in the lives of children and communities globally
