A global financial technology firm enables businesses of all sizes to harness the power of digital currency and public blockchains for payments and commerce. Its platform has supported over 200 million transactions worth more than $500 billion, with a mission to raise global economic prosperity through the frictionless exchange of financial value.
This position offers a unique opportunity to build a product marketing function that supports USDC and EURC, two of the fastest-growing stablecoins in the world. As the Lead Product Marketing Manager, you will be responsible for defining and executing the go-to-market strategy, messaging, and positioning for these critical products.
What you’ll be doing:
- Lead the product marketing strategy and execution for the company’s core digital currency products (USDC, EURC)
- Develop compelling product messaging and positioning that differentiates the company in the market
- Launch new product features and enhancements, working closely with product management, engineering, and sales teams
- Conduct market research and competitive analysis to identify opportunities and inform product strategy
- Create engaging marketing content, including presentations, case studies, website copy, and sales enablement materials
- Collaborate with the broader marketing team to ensure consistent messaging and successful campaign execution
- Monitor and analyze product performance, market trends, and customer feedback to optimize marketing efforts
What you’ll bring to the role:
- 8+ years of product marketing experience, preferably in FinTech or a related industry
- Proven track record of successfully launching and growing B2B products
- Deep understanding of blockchain technology, digital currencies, and the stablecoin landscape
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to a variety of audiences
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Additional Information:
This is a remote position within the USA. Compensation will be based on experience and location.
