At Webflow, we are on a mission to empower everyone to create for the web. We’re building the future of web design and are excited to redefine how teams build for the web. We believe that AI will fundamentally change how products are built and distributed. We’re looking for a visionary Principal Product Manager to define and lead the product strategy for AI across our platform.
About the Team
The AI team at Webflow is a newly formed, high-impact group dedicated to integrating cutting-edge AI technologies into our platform. We’re a collaborative and entrepreneurial team, passionate about pushing the boundaries of what’s possible in web design and development with AI. You’ll be joining a team that values innovation, rapid experimentation, and a deep understanding of user needs.
The Opportunity
We’re building the future of web design and are excited to redefine how teams build for the web. We believe that AI will fundamentally change how products are built and distributed. We’re looking for a visionary Principal Product Manager to define and lead the product strategy for AI across our platform.
This is a pivotal role that sits at the intersection of AI, design, and user experience, with the potential to significantly impact millions of users globally. You will be responsible for identifying high-impact opportunities, defining innovative AI features, and driving their execution from concept to launch.
What you’ll do (Responsibilities)
- Define and articulate the vision and strategy for AI-powered features and experiences across the platform.
- Lead the entire product lifecycle from ideation, research, development, launch, and iteration.
- Work closely with engineering, design, research, and marketing teams to deliver exceptional user experiences.
- Conduct market research, competitor analysis, and customer interviews to identify opportunities and validate product hypotheses.
- Define clear product requirements, user stories, and acceptance criteria.
- Prioritize and manage the product backlog, ensuring alignment with overall company goals.
- Communicate product updates, roadmap, and performance to stakeholders at all levels.
- Champion a data-driven approach, leveraging analytics and user feedback to inform product decisions.
- Mentor and guide junior product managers and contribute to the overall product culture.
What you’ll bring (Prerequisites)
- 10+ years of product management experience, with a significant portion focused on AI/ML products.
- Proven track record of defining and launching successful, impactful AI products.
- Deep understanding of AI/ML technologies, methodologies, and their applications.
- Experience working with large-scale data and leveraging it for product innovation.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, ambiguous environment and manage multiple priorities.
- Technical background or experience working closely with engineering teams on complex AI systems.
- Experience with Web design, creative tools, or developer platforms is a plus.
- Bachelor’s degree in Computer Science, Engineering, or a related technical field; Master’s or PhD preferred.
Compensation & Benefits
- The cash compensation for this role is between C$270,000 to C$459,000 in Canada and $216,000 to $366,000 in the US.
- The total compensation package for this role will include a market-competitive salary, equity, and benefits. Your offer will be based on a number of factors, including your location, skills, and experience.
- We have a friendly and transparent culture, and we offer a comprehensive set of benefits, including:
- Medical, dental, and vision insurance
- C$2,000/year (~$1,500 USD) stipend for your professional learning and development
- C$500/year (~$375 USD) stipend for your personal wellness
- Remote work setup reimbursement
- Paid parental leave
- Life insurance and disability benefits
- Paid holidays and flexible time off
- 401k plan
