Hometap is seeking a Principal Product Manager for our Growth team. This role will be an individual contributor reporting to the Head of Product for Growth, supporting cross-functional teams focused on optimizing customer acquisition, activation, and retention within our core product experience. The Growth team is responsible for driving measurable impact on key business metrics by identifying opportunities, experimenting with new features and experiences, and iterating based on data-driven insights.
What you’ll do:
* Develop and execute the product strategy and roadmap for growth initiatives, with a focus on acquisition, activation, and retention.
* Work closely with cross-functional teams (engineering, design, data science, marketing, operations, etc.) to define product requirements, prioritize features, and deliver impactful solutions.
* Conduct market research, competitor analysis, and customer feedback sessions to identify unmet needs and opportunities for growth.
* Define and analyze key metrics to measure the success of product initiatives, identify areas for improvement, and inform future product decisions.
* Champion a data-driven approach to product development, leveraging experimentation and A/B testing to optimize user experiences and drive measurable results.
* Communicate product vision, strategy, and progress to stakeholders across the organization.
* Mentor and provide guidance to other product managers on the team.
What you’ll bring:
* 8+ years of product management experience, with at least 4+ years focused on growth initiatives (e.g., acquisition, activation, retention, monetization).
* Demonstrated experience driving measurable impact on key business metrics (e.g., conversion rates, user engagement, revenue).
* Strong analytical skills, with the ability to define metrics, analyze data, and derive actionable insights.
* Proven ability to lead cross-functional teams, influence stakeholders, and communicate effectively at all levels of the organization.
* Experience with experimentation and A/B testing methodologies.
* A strong understanding of user psychology, behavioral economics, and growth hacking principles.
* Experience with fintech or real estate technology products is a plus.
* Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Business) or equivalent practical experience.
