Our client is looking for a talented and experienced Product Marketing Manager with a strong background in AdTech to join their growing team. This is a unique opportunity to shape the product narrative, drive go-to-market strategies, and accelerate the adoption of innovative solutions in the advertising technology space.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for AdTech solutions, including positioning, messaging, and go-to-market plans.
- Conduct market research and competitive analysis to identify opportunities and inform product development.
- Create compelling sales enablement materials, including presentations, data sheets, case studies, and demos.
- Collaborate closely with product management, sales, and engineering teams to ensure product success.
- Plan and execute product launches, ensuring effective communication and adoption.
- Represent the company at industry events, conferences, and webinars.
- Monitor and analyze product performance, providing insights and recommendations for optimization.
Qualifications:
- 5+ years of experience in product marketing, with at least 3 years specifically in the AdTech industry.
- Proven track record of successfully launching and growing B2B SaaS products.
- Strong understanding of the AdTech ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and programmatic advertising.
- Excellent written and verbal communication skills.
- Ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
- Demonstrated ability to work cross-functionally and influence stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Remote work flexibility.
- Professional development opportunities.
If you are a passionate and experienced Product Marketing Manager with a deep understanding of AdTech, we encourage you to apply!
