About the Role
As the Product Marketing Manager for the Atlas Platform, you will be responsible for defining and executing go-to-market strategies, creating compelling messaging, and enabling our sales team to effectively position and sell the platform. You will be a key player in driving awareness, adoption, and revenue growth for the Atlas Platform.
Key Responsibilities
- Define and execute go-to-market strategies for the Atlas Platform, including product launches, messaging, and positioning.
- Develop compelling product messaging and unique value propositions that resonate with target audiences and differentiate the Atlas Platform in the market.
- Create high-quality sales enablement tools, including presentations, data sheets, white papers, and competitive analyses, to empower the sales team.
- Collaborate closely with product management, sales, and marketing teams to ensure alignment on product roadmap, messaging, and sales strategies.
- Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and inform product strategy.
- Plan and execute product marketing campaigns across various channels, including digital, social, and events, to drive awareness and demand for the Atlas Platform.
- Monitor and analyze product performance, market trends, and customer feedback to continually optimize marketing efforts and inform product development.
- Act as a product evangelist, representing the Atlas Platform at industry events, webinars, and customer meetings.
What You’ll Bring
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in product marketing, preferably in SaaS or platform solutions.
- Proven track record of successfully launching and growing products in competitive markets.
- Strong understanding of product marketing principles, go-to-market strategies, and product lifecycle management.
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts into clear, concise, and compelling messages.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- A collaborative mindset and ability to work cross-functionally with various teams.
- Experience working with sales teams and developing effective sales enablement tools.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.
