We’re looking for a Senior Business Analyst to join our growing Revenue Strategy & Analytics team! As a critical member of the Revenue Strategy & Analytics team, you will be a strategic partner responsible for delivering insights, analyses, and recommendations on key business decisions for Reddit’s Ads business, ultimately driving revenue growth and product improvements.
This role offers a unique opportunity to shape the future of Reddit’s Ads platform, working with cross-functional partners across Product, Engineering, Sales, and Finance. The ideal candidate is a highly analytical, proactive, and curious problem-solver with a passion for data and a proven track record of driving business impact through insights.
What you’ll do:
- Lead end-to-end analytical initiatives, translating raw data into actionable insights for the Ads business.
- Partner with Product, Engineering, Sales, and Finance to understand business objectives, scope analytical needs, and provide data-driven recommendations that influence strategic decisions.
- Design, build, and maintain key dashboards, reports, and self-serve tools to monitor business performance, identify trends, and uncover opportunities for optimization.
- Conduct in-depth analyses on user behavior, product performance, and market trends to identify growth levers, predict future outcomes, and inform GTM strategies.
- Develop and maintain robust data models and pipelines, ensuring data quality, accuracy, and accessibility for various stakeholders.
- Evangelize data-driven decision-making across the organization, educating stakeholders on analytical best practices and data interpretation.
- Mentor and guide junior analysts, fostering a culture of continuous learning and analytical excellence.
What we’re looking for:
- 5+ years of experience in a Business Analyst, Data Analyst, or similar role with a focus on revenue optimization, growth analytics, or product analytics in the digital advertising or social media space.
- Strong SQL skills with the ability to write complex queries to extract and manipulate data from various sources.
- Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI) to create compelling dashboards and reports.
- Proven experience with statistical analysis and A/B testing methodologies.
- Excellent communication and presentation skills, with the ability to translate complex analytical findings into clear, concise, and actionable recommendations for both technical and non-technical audiences.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment.
- Bachelor’s degree in a quantitative field (e.g., Business Analytics, Economics, Statistics, Computer Science, Engineering, Mathematics) or equivalent practical experience.
