The company is a news and information company that provides readers with smart, concise content that matters. We are seeking a talented and experienced Senior Manager, Lifecycle Marketing to join our team.
Why the company?
As a Senior Manager, Lifecycle Marketing, you will be responsible for developing and executing comprehensive lifecycle marketing strategies to drive user engagement, retention, and loyalty across the company’s products. This is an exciting opportunity to shape the future of the company’s user journey and contribute to the mission of delivering high-quality, impactful journalism.
What you’ll do:
- Develop and implement end-to-end lifecycle marketing campaigns across various channels (email, in-app, push notifications, etc.) to nurture users from acquisition to retention and advocacy.
- Define key user segments and tailor personalized messaging and experiences to optimize engagement and conversion rates.
- Collaborate closely with product, editorial, and analytics teams to identify opportunities, define hypotheses, and execute experiments that drive growth and improve key metrics.
- Manage the end-to-end campaign execution process, including creative development, audience segmentation, A/B testing, deployment, and performance reporting.
- Analyze campaign performance, derive actionable insights, and iterate on strategies to continuously optimize results and achieve business objectives.
- Stay up-to-date with industry best practices and emerging trends in lifecycle marketing and martech.
Who you are:
- 5-7+ years of experience in lifecycle marketing, CRM, or a related field, preferably in a subscription-based media or technology company.
- Proven track record of developing and executing successful lifecycle marketing strategies that drive user engagement, retention, and revenue growth.
- Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
- Proficiency in marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and CRM systems.
- Excellent communication, interpersonal, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for news, media, and digital publishing.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Benefits:
- Competitive salary and equity package
- Comprehensive medical, dental, and vision insurance
- 401(k) with company match
- Generous paid time off and holidays
- Professional development opportunities
- Remote-first work environment with flexible hours
- A collaborative and inclusive company culture
The company embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business need.
