Modern Health is looking for an experienced and dynamic Senior Product Marketing Manager to join our growing marketing team. As a Senior Product Marketing Manager, you will be responsible for defining our GTM strategy for new and existing products, serving as a critical bridge between product development, sales, and marketing teams.
You will play a pivotal role in shaping our product narrative, driving market awareness, and enabling our sales force to effectively position our solutions.
What You’ll Do
- Define and own the GTM strategy for new and existing products, ensuring alignment with overall business objectives.
- Be the expert on our product, market, and competition, using insights to inform strategy and product roadmap.
- Develop compelling product positioning and messaging that resonates with target audiences and differentiates us in the market.
- Create impactful marketing collateral, including sales decks, case studies, website copy, and thought leadership content.
- Partner with Product Management, Design, and other stakeholders to translate product features into market-ready solutions.
- Own product launches from conception to post-launch analysis, ensuring seamless execution and successful market adoption.
- Conduct market and competitive analysis to identify opportunities and threats, informing product development and marketing strategies.
- Analyze product usage and performance data to inform product improvements and marketing strategies.
- Support the enablement of Sales and Customer Success teams with tools, training, and resources to effectively position and sell our products.
- Lead, mentor, and collaborate with team members to foster a culture of excellence and innovation.
What You’ll Bring
- 8+ years of product marketing experience, preferably in a B2B SaaS environment.
- Demonstrated ability to craft and execute successful GTM strategies from conception to launch.
- Proven experience in developing strong product messaging and narratives that differentiate products in the market.
- Experience collaborating cross-functionally with product, sales, and marketing teams.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a knack for storytelling and persuasive communication.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
Bonus Points:
- Experience working in a regulated industry (e.g., healthcare, finance).
- SaaS experience.
Who We Are
Modern Health is a leading global mental health and well-being platform that supports employees with a full spectrum of care, from prevention to clinical 1:1 care.
We are the first global mental health solution to offer a comprehensive, evidence-based platform that addresses mental health needs through a variety of modalities, including digital programs, self-guided meditations, CBT programs, and 1:1 coaching and therapy. Modern Health is a female-founded company, backed by top-tier VCs like Kleiner Perkins, Founders Fund, L Catterton, and Battery Ventures.
We are a remote-first company with employees around the globe. Our team is a diverse and passionate group of individuals who are committed to our mission of making mental health care accessible to everyone. We offer a competitive benefits package, including unlimited PTO, a generous parental leave policy, and a stipend for professional development.
At Modern Health, we don’t just accept difference – we celebrate it and proudly support a culture of inclusiveness. Modern Health is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other applicable legally protected characteristics.
Modern Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at peopleteam@modernhealth.com.
The base pay range for this position is C$113,000 – C$166,000 / year. The salary offered will be determined based on your experience, qualifications, and the specific location of the role. This range applies to candidates located in Canada. We also offer a comprehensive benefits package, including a 401k match, medical, dental, and vision insurance, and mental health benefits.
Modern Health is required by California law to include a reasonable estimate of the compensation range for this role. This range is an estimate and actual compensation may vary depending on qualified candidate’s experience, skills, and education. In addition to the base salary, this role may be eligible for a bonus, equity, and benefits.
